In 1994, Aqua Sports Marine carried three lines, Centurion Wake Boats, American Skier Inboard Boats and Eliminator Speed Boats. At the Novi boat show that year, we first took notice of MB Boats. It was not uncommon to hear about the new Mastercrafts, Nautique Ski Boats, Supra Surf Boats or Malibu models at this and other shows but at this popular show we heard a lot of “have you seen the new MB Boats?”  We knew we needed to take a closer look at our up and coming competitor.  What we found was a sports boat like no other. The gel coat was flawless!  All of the graphics were in the gel coat with no stickers.  The interior was heavy grade and full of color and custom graphics; every seam was straight and true.  We had made the observations just from the outside of this beautiful sports boat. Once we got inside and started looking in most places a consumer does not, like under the dash, how the motor was mounted, under seats, and more, we were blown away at the attention to detail. Needless to say, we had to add MB Skiing and Wakeboarding Boats to our lineup. Unfortunately at the time, MB Boats was committed to another local dealer and was not available to us. 

 

We continued with the sale of our lineup of New and Used boats while keeping close tabs on the developments of the MB Brand, their Wakeboarding Boats and their availability in the Fenton, MI area. The American Skier line went out of business in 2001 and in 2003 the boat market called for change so we picked up Supreme and parted ways with Eliminator and Centurion.  Also in 2003, we received the news our team had been so eagerly waiting for.  A partnership with MB Boats was finally available to us!  I called Mike Brendel (MB) and started discussions about becoming a MB dealer. I flew to Atwater, CA to visit the factory and meet Mike and Caren (Mike's wife).  While there, I would say we kind of interviewed each other to make sure we would make a good team. We found we both had very similar ideas about boats, business and family.  

 

In November of 2003 Aqua Sports Marine received our first load of new MB Boats!  Over the years, our relationship has grown to be the strongest we have ever had with a manufacturer. When working with MB, we feel as if we are truly part of a team and not just a customer that’s required to purchase a certain amount of boats each year. This partnership allows us to pass that benefit on to our customers by way of cost savings and service.