BOATING HAS ALWAYS BEEN PERSONAL FOR US.

Aqua Sports Marine was founded by the Nichols family in 1987, not as a business opportunity—but out of a lifelong passion for watersports and time on the water with family.

 

For decades, members of our team have been active competitive and recreational skiers, including setting world records and performing at iconic venues like Cypress Gardens and SeaWorld. But what matters more than where we’ve skied is what that experience allows us to do for our customers.

 

We understand how a boat fits into real life—weekends, kids, friends, and the limited time families have to enjoy the water. That’s why we focus on matching people with the right boat, not just selling a boat.

 

Being a smaller, relationship-driven dealership allows us to hold ourselves to higher standards. We stay involved before, during, and long after the sale—because we expect to see our customers again, season after season.

 

Our high rate of repeat and referral business isn’t an accident. It’s the result of caring how our customers actually use their boats and making sure the ownership experience lives up to their expectations.

 

Whether you’re new to boating or upgrading for your growing family, our team is here to help you enjoy more time on the water—and fewer worries on shore.